Hyundai Motor Company today announced the launch of its new IONIQ brand dedicated to battery electric vehicles, opening a new chapter as a leader in the era of electrified mobility. Under the IONIQ brand, Hyundai will offer customer centric EV experiences centered on connected lifestyle solutions in line with Hyundai’s vision of ‘Progress for Humanity’.
Under the IONIQ brand, Hyundai Motor will leverage its industry-leading manufacturing know-how in EVs to introduce three new dedicated models over the next four years with more innovative models to follow. The creation of IONIQ brand is in response to fast-growing market demand and accelerates Hyundai’s plan to lead the global EV market.
To fulfill IONIQ’s brand mission, Hyundai will combine its current EV capabilities - such as ultra-fast charging, spacious interior, and battery-supplied power - with future innovations that combine design, technologies and services to integrate in-car and out-of-car experiences for a seamless journey.
“The IONIQ brand will change the paradigm of EV customer experience,” said Wonhong Cho, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company. “With a new emphasis on connected living, we will offer electrified experiences integral to an eco-friendly lifestyle.”
Hyundai Motor Group recently announced that the group aims to sell 1 million units of battery electric vehicles and take 10 percent share to become a leader in the global EV field by 2025.
Under Strategy 2025, Hyundai Motor Company itself aims to become the world's third-largest automaker of eco-friendly vehicles by 2025, with 560,000 BEV sales in addition to FCEV sales.
The launch of the IONIQ brand dedicated to EV models reinforces the company’s commitment to clean mobility and reflects its ongoing transformation as a Smart Mobility Solution Provider with zero-emissions solutions.
London Eye Event: IONIQ Campaign.
Hyundai has celebrated the launch of IONIQ by turning the London Eye into a giant letter “Q” using electric lights just before the official reopening of the famous attraction.
With the otherwise bustling city of London having come to a halt during the COVID-19 pandemic, Hyundai is bringing new energy into the city by lighting up and turning one of its most iconic sights once again.
By announcing the arrival of IONIQ, Hyundai’s light installation heralds a new era of electrified mobility that puts customers at the centre.